Martin MALii-Karlsson
My CV: www.linkedin.com/in/malii
Martin MALii-Karlsson is Founder of BLaO Media and has over 16 years of experience in strategies, creating concepts, managing creative projects and producing content within the Cultural, New Media and Entertainment industries.
He holds a Bachelor of Economics at School of Business, Economics and Law, Gothenburg University, Sweden, specializing in Management and Entrepreneurship and a degree in Film Production, specialized in Sound at Film i Väst, University of Trollhättan, Sweden.
Martin´s experience in media, start-ups and community development started in his hometown, Lidköping, back in 1986 when he co-founded a youth culture community for the western region of Sweden. He organized events including exhibitions, concerts and festivals. The community still exists today.
Martin has experience as a Researcher, Project Manager and Media/Marketing strategist from both agency and client side.
He was a Co-Founding Partner and Director for 9 years, in BLaO Entertainment, Gothenburg, London and New York, together with Robert Kiboy and Business Partner Peter Swartling.
Martin managed, wrote, produced, published and released award winning music and content for artists and clients including FIFA, BBC, Gothia Cup, (the World´s biggest Youth Tournament in Football), Anastacia, Mitsubishi, Britney Spears, Talib Kweli, Kara Dio Guardi, Oprah Winfrey, Discovery Channel and BLaO´s own artists JAQEE, and Wawesh. He received many nominations and awards including Grammy´s and Prix di Italia.
In BLaO Media, he is consulting and managing, clients in media, culture, entertainment and broadcasting. BLaO Media is developing innovative concepts and make them work through relevant, content, revenue models and partnership agreements. Projects include, FreeCityBike, BitSized, Smart Museum, Crossover Nordic, Metropol Tour.
Aside from commercial projects, Martin is working on developing sustainable products, coordinate and build relationship with stakeholders in Free-City Legacy, London.